Beauty

A simple skincare routine with UK brand examples

By London to Loom · Updated · Editorial standards

A woman applying moisturiser by a softly lit bathroom window
Editorial styling image for inspiration; retailer links show options to compare.

A small routine can be easier to keep than a shelf of unfinished bottles. Start with products that suit your skin and add new steps only when there is a reason.

Shopping note: retailer links on this page are ordinary links; we do not earn commission. Images illustrate styling ideas and may not show the exact linked products. How we select examples.

In this guide

Begin with cleansing

CeraVe Hydrating Cleanser is one example of a cleanser marketed for normal-to-dry skin. If your current cleanser leaves your skin comfortable, there is no need to replace it. Follow the label and stop using anything that causes persistent discomfort.

Choose a moisturiser texture

Compare CeraVe PM Facial Moisturising Lotion with The Ordinary Natural Moisturizing Factors + HA. The first is described by its brand as a lightweight facial lotion for evening use; the second is a moisturiser you can use as the final moisturising step. Their feel can differ from person to person. Start with one, not both, if you are buying for a basic routine.

Make the morning practical

For daytime, use appropriate sunscreen according to its label, especially when spending time outdoors. Apply cosmetics after your skincare has settled if that feels more comfortable. The age printed in a marketing message is less useful than your skin’s response to a product.

Change slowly

Introduce one new product at a time and keep a simple record if your skin reacts. If you have a persistent skin concern or irritation, a pharmacist or clinician can help you decide what is appropriate.

These are examples, not a diagnosis or a claim of personal testing. Check ingredients and directions with the brand before use. No links here are sponsored or affiliate links.

Compare before adding to your routine

Compare before adding to your routine
Routine stepWhat you need it to doWhat to check
Base or skincareFit the routine you already tolerateIngredients, directions and suitability; avoid changing everything at once.
Colour or finishWork with the look you wantUse retailer swatches and photographs; shade names alone are limited.
Before buyingFill a gap rather than duplicate a productCurrent size, price, returns and how often you will use it.
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