Privacy and analytics

London to Loom uses optional Google Analytics to understand visits and which guides readers use. Analytics loads only after you select “Accept analytics”. If you decline, the Analytics script is not loaded.

When you accept, Google Analytics may set cookies and collect page views, general device and location information, and interactions with pages. We do not ask you to create an account or submit personal information to read the guides. Google’s privacy policy explains how Google processes information.

Your choice is saved in your browser so we do not ask on every page. Select “Analytics preferences” below to change it. If you previously accepted and then decline, new Analytics collection is disabled; you can clear existing Analytics cookies using your browser settings.

This site is hosted on Firebase Hosting, which may process technical requests needed to deliver its pages. This notice describes the blog’s current setup and will be updated if its features change.